The basis of high sales is awareness among potential customers – the key here is now effective SEO. In order to get to the top of the search results list it is worth ordering an SEO audit.
What is positioning?
Positioning is a set of techniques whose aim is to provide a given website with the highest possible position in search results. Taking proper care of this process allows you to reach many more customers – it is worth remembering that most users look at only the first few sites. Therefore, it is a key element of marketing for many businesses, including car dealerships.
What activities consist of positioning?
Positioning process can be divided into two parts – “internal” activities (on-site) and “external” (off-site). (off-site). The first group includes, among others:
- Selecting appropriate keywords, i.e. phrases that can be searched for by users looking for a specific item or service. Using them when creating content increases the likelihood that a potential customer will find the page.
- Ensuring appropriate security of the website. Security of user data is extremely important for search engine robots, so sites with adequate security, such as SSL certificates, are promoted much more often.
- Responsiveness of the site, i.e. adjusting its appearance to different devices – especially mobile ones.
- Location of the site and definition of the target group. These are important elements especially for local services, where it is important to interest people in a specific geographical area.
Positioning is also a task related to acquiring links from sites with similar themes – this is the main element of “off-site SEO”. The combination of all these elements, along with relevant on-page content and seamless navigation, makes search engine optimization successful.
What is an SEO audit used for?
The list of tasks involved in SEO is quite long. Moreover, some parts of this process require considerable technical knowledge and being constantly up-to-date with search engine algorithms. For this reason it is worth using professional support – cooperation with an agency should start with an SEO audit.
What is a SEO audit? It is an in-depth analysis of a website in order to identify possible errors and problems with positioning. SEO specialists are able to thoroughly examine the areas influencing website position both directly and indirectly. After such an audit, a report is generated that indicates what aspects should be improved in order to improve the positioning of the website. It is also a starting point for defining a common strategy between the agency and the company contracting SEO work.
When to conduct an SEO audit?
An audit, which is carried out by an SEO agency, is a solution for both new companies and those that have been on the market for quite a long time. Proper development of a website is of great importance for companies that want to attract their first customers; however, maintaining the position is equally important for companies with a stable position in their industry. Poor positioning can be associated with a decrease in visits to the website and, consequently, a loss of customers to competitors. Moreover, algorithms that manage the order of pages in search results are constantly evolving to provide users with the best results. Therefore, it is a good idea to conduct an SEO audit every now and then.
SEO audit for car dealerships
When you run a car dealership, it is definitely worth putting your offer online to reach a wider audience. In order for such an activity to bring the intended results, it is necessary to take care of proper positioning. SEO audit and support of an agency is a solution that can significantly help in it.
main photo: John Schnobrich/unsplash.com
