Positioning is a multi-step process of improving the position of a chosen website in the Google listing and it consists of many different activities. All of them are very important and have a purpose, therefore only performing all of them ensures good, predictable results.
Many people mistakenly assume that effective SEO involves a lot of money, which is completely untrue. Budget planning is very flexible and the real amount of financial obligation towards an interactive agency depends on the scope of work and the expectations of a particular company from the obtained position in the search engine. It is not without reason that today positioning and other activities related to optimization of the website are the first marketing activity also in case of start-ups.
Influence of SEO on the e-commerce industry
Positioning of Prestashop and other stores, catalogs and portfolio or other types of sites as a rule is the primary tool to fight the low popularity of the site against others. This does not happen without a reason. Websites without proper SEO background usually end up at the very end of search results for a particular phrase, so even a potentially interested customer is not able to find it. What does it mean? Huge losses and no possibility of further development of your business.
A potential client, typing a phrase in the Google search bar, expects to get an answer on the first page, rarely on the second, which is why it is crucial to find our website there. Many interactive agencies attract their clients with the opportunity to get to the first position of the search. This is not always possible. Very often the first positions are occupied by the best companies in the industry, which invest huge money in SEO, and the fight with them is difficult, uncertain and not always worth the money.
Basic rules of SEO, which you need to follow
If you’re wondering what SEO is, it’s imperative that you first familiarize yourself with the basics of this particular industry. The first stage necessary for positioning is SEO audit, thanks to which a chosen interactive agency can get to know the specifics of a given website and the scope of work that needs to be done during positioning. Some inexperienced and novice agencies resign from conducting an audit, which has a number of very negative consequences, including the inability to predict the scope of work necessary and plan the budget.
The next stages include, among others, a number of on-site and off-site activities, among which it is worth mentioning optimizing the source code of the website, accelerating its performance and changing its UX and UI. We will also not do without acquiring an appropriate number of links leading to our website.
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