Many car shops and mechanic shops do not use Google My Business to its full potential. The platform has many features, such as owner pages and e-crad, that can be utilized to reach potential customers at all stages of the buying process and nurture them until they’re ready to buy your services. Once you master these strategies, you’ll see an increase in leads.
Why you should act locally?
As a business owner, you know that one of the most important things you can do is market your business to potential customers in your area. But what are the best ways to reach these customers? Traditional marketing methods like print ads and television commercials can be expensive, and you may not be sure if they’re even reaching your target audience. That’s where local SEO Google comes in.
This is the process of optimizing your online presence to attract more business from relevant local searches. This is done through a variety of means, including ensuring that your website and online listings are accurate and up-to-date, using local keywords in your content, and building citations from other local websites.
Local searches in Google
Consumers are using the internet more and more to find local businesses. In fact, according to Google, 92% of consumers who conduct a local search on their smartphone visit a store within a day, and 96% of those who search on a computer or tablet do the same. This means that if you want your car shop or mechanic shop to be found by potential customers, you need to make sure you’re ranking high in local search results.
E-card: Google My Business
In 2004, Google launched a service called Local Business Center, which allowed businesses to add their business listings to Google Maps. In 2010, the service was renamed Google Places, and in 2014, it was renamed again to Google My Business.
GMB is a free platform that allows businesses to manage their online presence across Google, including search and maps. In order to get started, you will need your business name, address and phone number listed correctly on your website. Remember this information should be consistent with the other pages on your site so there are no discrepancies in what’s published about your business across the web. It’s also important to include accurate photos of your storefront and facilities. And while it’s not mandatory, I recommend adding links to social media accounts if they’re available. Finally, make sure you have all of the basics covered such as a list of services offered, hours of operation and directions to your store if applicable.
Think like a customer
Each city has its own specificity and its inhabitants have different needs and habits. If you want to reach new customers in your area, you need to learn more about them. With the help of available tools (for example, Google Search Console and Google Analytics) collect data on gender, age, education, district of residence, work, interests, problems. This way, you will have a chance to better match the content in terms of search intent.
Think like a customer: What do they think when they enter car repair in Google? Are they looking for one specific brand? Does their query include a local term? By answering these questions, you can make sure that potential clients find the information they are looking for. You can also work with local the best Christchurch SEO agency – a company from your hometown will certainly know the answers to some of your questions.
Keywords research
Keyword research will help you identify the terms and phrases that potential customers are using to find businesses like yours. Once you know what keywords to target, you can incorporate them into your website and other marketing materials. You should also track these keywords in a keyword tracking spreadsheet so you can tell if they’re helping increase web traffic and conversions. Some resources you might want to check out include Google AdWords Keyword Tool, SEMrush, Ahrefs, and Yoast SEO.
Content optimization
When it comes to ranking locally on Google, one of the most important factors is content optimization. This means making sure your website and blog posts are keyword-rich and focus on topics that will appeal to your target audience. Additionally, be sure to include your city and state in your titles and tags, as this will help Google know where you’re located. Make sure all of your information is accurate and up-to-date, and that your photos are high-quality and showcase your shop in a positive light.
Social media as promotion strategy
As a business owner, you know that social media is a powerful tool to reach new customers. But what you may not know is that social media can also be a great way to promote your business locally. Instagram, Facebook, TikTok – three leading platforms. Promoting your business on social media is a great way to reach new customers and connect with existing ones. Offer special promotions or discounts through social media so that you can get more people interested. Create helpful content – share articles, videos, infographics, etc. that will help people make decisions about their car repair. If you have any customer testimonials, these would be helpful too!
Pay Per Click Ads
PPC ads are a form of advertising where you only pay when someone clicks on your ad. This can be a great way to attract customers who are actively searching for businesses like yours. It is part of the SEM (Search Engine Marketing) strategy that mainly focuses on paid search results. This type of advertising brings immediate effects and allows you to better describe the target group of customers. Unfortunately, it is associated with costs, so it is worth considering it carefully.
To sum up
One of the most important aspects of local SEO is E-A-T. This stands for Expertise, Authoritativeness, and Trustworthiness. In order to rank well in local search results, you need to make sure that your business meets these criteria. Google My Business gives you a few tools to help boost your E-A-T score. Make sure to add accurate information about your company.
There are many benefits to using Google My Business as an e-card for your car shop or mechanic shop. By optimizing your listing and using keywords, you can attract more customers to your business. Plus, it provides an easy way for customers to find and contact you. In conclusion, using GMB is a great way to improve your local strategy and attract more customers.
Main photo: Zan/unsplash.com
